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Business Intelligence Analyst II

Bowtie

Bowtie

IT, Operations, Data Science
Mexico
Posted on Oct 22, 2025
About the Company:

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

The role You'll play

This Senior Salesforce Administrator role is a critical part of the Platform and Productivity team, which designs, builds, and supports the scalable and agile processes and systems that empower Playlist to deliver on its strategic ambitions. The ideal candidate will have extensive Salesforce expertise, with experience managing and maintaining the platform, driving large projects, and collaborating with business stakeholders. You will play a critical role in configuring, administering, and optimizing our Salesforce org, and integrated applications via major projects, enhancements, and day-to-day administration and support. You’ll partner with stakeholders to align strategic priorities, requirements, solutions, and implementation strategies to drive continuous improvement.

  • Develop a comprehensive understanding of Playlist’s people, processes, and systems.
  • Partner with senior business stakeholders and peers to evaluate the current state, envision the future state, perform gap analysis, define change requirements, and develop solutions to achieve strategic objectives.
  • Independently own and drive cross-functional initiatives by facilitating discovery, envisioning, requirements gathering, and design sessions.
  • Configure, administer, support, enhance, and optimize solutions including Sales Cloud, CPQ, Service Cloud, and other Go to Market (GTM) & CX (Customer Experience) Applications.
  • Build and maintain flows, validation rules, layouts, reports, security management, ETL tools and third-party app integrations, custom objects, and system updates.
  • Support, understand and troubleshoot existing direct integrations and lead the implementation of new applications and cross platform integrations.
  • Author and maintain business requirements and technical solution documentation.
  • Thoroughly test new features and functionality.
  • Perform data work (such as mass inserts and updates) via approved data management tools.
  • Improve data quality through the understanding and optimization of how data is influenced by people, process, and integrations.
  • Identify and track potential system issues/bugs/degradations, provide end-user instruction and support, troubleshoot, and manage resolution. Escalate as necessary.
  • Uphold business standards of operation and leading practices, leading by example and using industry knowledge and experience to provide mentorship and guidance to peers to ensure quality solutions.
  • Collaborate with third party vendors to implement and enhance system solutions in alignment with internal standards.

Experience you bring

  • Advanced SFDC Administrator Certification preferred.
  • SFDC Platform Developer 1 Certification a plus.
  • Excellent communication skills with ability to adapt verbal and written communication styles for both non-technical and technical audiences.
  • Strong knowledge, skills, and abilities around the Salesforce platform and declarative Salesforce configuration such as validation rules, process builder, flows, and object management, etc.
  • Strong ability to lead discovery and document findings, processes, capture functional requirements, and create process flows.
  • Strong analytical abilities with intense tenacity around complex problem solving.
  • Develop and provide training to a variety of user audiences that have varying technical skill levels.
  • Strong drive and work ethic coupled with consistent coachability.
  • Curiosity and an eagerness to research, learn about, and develop expertise around processes, systems, and business concepts.
  • Initiative to identify and take ownership of improvements to processes and systems.
  • Presence, polish, and ability to establish credibility and influence with stakeholders at all levels.

DESIRED:

  • Expertise/experience in Salesforce Application and System Architecture
  • Platform Developer SFDC Certifications a plus
  • Familiarity with Salesforce DX, VSCode, Git, Gearset a plus
  • Working knowledge of integration tools utilizing SOAP and REST APIs
  • Familiarity with more advanced Salesforce configuration such as VisualForce, Lightning Web Components, and Apex.
  • Familiarity with integration platforms, middleware, IPaaS, (MuleSoft)
  • Familiarity with CI/CD Framework a plus.
  • Experience managing data security, audits, compliance and risk mitigation (SOX, HIPAA, PII, CCPA, GDPR)

Have we piqued your curiosity?

Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.

Playlist is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at Mindbody, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our California Applicant Privacy Notice or International Applicant Privacy Notice (as applicable).

Note: This description outlines key responsibilities but isn’t intended to cover every task or duty. Additional responsibilities may be assigned as needed to support the team and business goals.