Marketing Manager (Field & Demand Generation)
Civ Robotics
Marketing & Communications, Sales & Business Development
San Francisco, CA, USA
Posted on Oct 2, 2025
Marketing Manager (Field & Demand Generation)
San Francisco
Marketing
Hybrid
Full-time
Marketing Manager (Field & Demand Generation)
Civ Robotics | SF, CA (Hybrid)
About Civ Robotics
Civ Robotics is revolutionizing the $3 trillion infrastructure construction industry by automating repetitive, labor-intensive tasks. Our mission is to bridge the workforce gap and accelerate the development of critical infrastructure projects with cutting-edge robotics and autonomous navigation technology.
With over 100 robots deployed and actively transforming construction sites worldwide, we’re redefining efficiency, safety, and precision in the field. Backed by top-tier investors, Civ Robotics is a fast-growing startup headquartered in San Francisco, founded by industry experts with deep construction experience.
Join us in building the future of construction automation and be part of a team that’s shaping the next generation of robotics!
The Role
We’re looking for a hands-on Marketing Manager to own both field marketing and demand generation. This is an individual contributor role (IC) with the opportunity to build and execute campaigns end-to-end. You’ll drive awareness, generate pipeline, and help our sales team engage the world’s top EPCs and construction companies .
What You’ll Do:
Field Marketing
- Plan, manage, and execute Civ’s presence at key conferences (e.g., RE+) and regional events.
- Partner with sales to design account-based marketing (ABM) campaigns for top target EPCs.
- Own pre-event and post-event outreach (email, LinkedIn, follow-up workflows).
Demand Generation
- Build and run digital campaigns (email, LinkedIn ads, website landing pages, lead nurture).
- Manage HubSpot for campaigns, lead scoring, and reporting.
- Experiment with new growth channels and tactics to fill the funnel.
Collaboration
- Work closely with SDRs to ensure fast handoff and follow-up on leads.
- Partner with leadership on messaging, collateral, and success stories.
Analytics
- Track performance (open rates, CTR, MQLs, SQLs, pipeline influenced) and optimize continuously.
What We’re Looking For
- 3 years minimum of B2B marketing experience (construction-tech, SaaS, or hardware a plus).
- Experience with field marketing (events, conferences, regional campaigns).
- Experience with demand generation (email, ABM, lead nurture).
- Tech-savvy with CRM and marketing automation platforms (comfortable learning and adapting to new tools).
- Creative + analytical mindset (can craft the message, then track ROI).
- Startup mentality: scrappy, hands-on, comfortable wearing many hats.
What You'll Get
- Comprehensive healthcare coverage (medical, dental, vision) for you and your family.
- 401k plan & commuter benefits.
- Competitive salary with growth potential.
- Equity options in a fast-growing robotics company.
Why Join Us
- Be part of a fast-growing startup transforming the $1T+ infrastructure & energy construction market.
- Directly shape Civ’s marketing engine and see your work drive revenue.
- Work alongside a driven, collaborative, and entrepreneurial team.
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Are you authorized to work in the United States?
We do not sponsor new visas or relocation.
Will you now or in the future require sponsorship for employment visa status (e.g., H-1B visa)?
Do you have at least 3 years of B2B marketing experience?
Req ID: R45