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Director, Product Marketing

Movable Ink

Movable Ink

This job is no longer accepting applications

See open jobs at Movable Ink.
Marketing & Communications, Product, Sales & Business Development
Remote · United States
Posted on Thursday, January 4, 2024
Movable Ink scales content personalization for marketers through data-activated content generation and AI decisioning. The world’s most innovative brands rely on Movable Ink to maximize revenue, simplify workflow and boost marketing agility. Headquartered in New York City with close to 600 employees, Movable Ink serves its global client base with operations throughout North America, Central America, Europe, Australia, and Japan.

The Director of Product Marketing at Movable Ink is a dynamic role focused on a market-leading martech AI solution- Movable Ink Da Vinci- that utilizes 10+ proprietary models for the world’s largest and best brands. This role is focused on driving Movable Ink Da Vinci product awareness and adoption, and positioning the company as a leader in AI technology through expert messaging, customer-centric initiatives, and effective team leadership. This is a unique opportunity to lead and shape the future of AI-driven marketing technology in a rapidly evolving tech landscape, blending strategic innovation, industry leadership, and on-the-ground product marketing expertise.

This person will report directly to the Vice President of Product Marketing.

Responsibilities:

  • An organizational leader responsible for leading cross-functional teams to accelerate Da Vinci pipeline and adoption. Manage the Movable Ink Da Vinci Product Marketing team (strategy and direct reports).

  • Work closely with Da Vinci sales and CX teams to create compelling messaging and positioning, including:
    • Create market-leading pitch decks
    • Custom messaging and deal support for top Da Vinci deals
    • Develop and roll-out new Da Vinci pricing and packaging to ensure consistent customer growth
    • Create collateral strategy throughout the pitch to pilot to paid sale lifecycle
  • Become the public face of Movable Ink AI, and ensure Da Vinci is an AI thought leader, including:
    • Lead the AI thought leadership messaging framework and work closely with growth and content marketing to implement an AI content strategy
    • Monitor and respond to AI market trends and innovations
    • Evanglism of Movable Ink AI at customer and field events, partner events, and industry conferences
  • Accelerate the growth of the Da Vinci product including:
    • Define Da Vinci product North Star within the market, working cross functionally to determine overall market opportunities
    • Streamline the Da Vinci customer to prospect experience
    • Work with the Movable Ink Studio team to understand cross- and up-sell narratives and opportunities

  • Collaborate directly with Product Leadership to create a world-class product roadmap, including:
    • Define, with engineering and product leadership, the Da Vinci Roadmap North Star
    • Lead the release marketing process for all new Da Vinci capabilities
    • Lead market assessment for all major innovations within the product
    • Translate immediate customer and market needs for product to include in Roadmap

Qualifications:

  • Enterprise B2B SaaS Product Marketing experience (MarTech is preferred, but not a requirement)
  • Experience messaging and positioning products in enterprise software ecosystems to enterprise buyers
  • Experience pricing and packaging enterprise SaaS software
  • Experience developing and creating sales messaging strategies, plays, and content strategies
  • Experience working collaboratively between product, marketing, sales, customer experience, and sales enablement teams
  • 7+ years of experience

The base pay range for this position is $180,000-$220,000 USD/year, which can include additional on-target commission pay/bonus. The base pay offered may vary depending on job-related knowledge, skills, and experience. Stock options and other incentive pay may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position ultimately offered.

Studies have shown that women, communities of color, and historically underrepresented people are less likely to apply to jobs unless they meet every single qualification. We are committed to building a diverse and inclusive culture where all Inkers can thrive. If you’re excited about the role but don’t meet all of the abovementioned qualifications, we encourage you to apply. Our differences bring a breadth of knowledge and perspectives that makes us collectively stronger.

We welcome and employ people regardless of race, color, gender identity or expression, religion, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, ethnicity, family or marital status, physical and mental ability, political affiliation, disability, Veteran status, or other protected characteristics. We are proud to be an equal opportunity employer.

This job is no longer accepting applications

See open jobs at Movable Ink.