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Japan - Marketing Manager

Rescale

Rescale

Marketing & Communications
Tokyo, Japan
Posted on Thursday, March 7, 2024

Rescale is high performance computing built for the cloud. We empower engineers while giving IT security and control. From supersonic jets to personalized medicine, industry leaders are bringing new product innovations to market with unprecedented speed and efficiency. Rescale is a cloud platform delivering intelligent full-stack automation and performance optimization. IT leaders use Rescale to deliver HPC-as-a-Service with a secure control plane to deliver any application, on any architecture, at any scale on their cloud of choice.

We are seeking a Marketing Manager to join our team in Japan! As part of the APAC marketing function, this position will work together with Rescale’s Sales team to strategize, execute and optimize integrated campaigns that grow brand awareness, penetration and engagement at target accounts. This high-visibility role will be responsible for influencing new pipeline generation, accelerating existing opportunities, and driving customer growth within key accounts.

At Rescale, this means you will work on and impact:

  • Building a marketing strategy that supports Rescale’s Sales motion, focusing on account penetration, relationship progression, and revenue acceleration.

  • Working with Account Executives (AEs) to understand buying teams, pain points, and personas within new target accounts and existing customers.

  • Strategize, execute, and optimize a data-driven Account Based Marketing including, but not limited to, outbound prospecting, inbound lead follow-up, email nurture, multi-channel digital activities, and live/online events and webinars.

  • Building and owning the creation of enterprise-specific nurture paths for key personas at these accounts.

  • Develop value proposal for co-marketing, share marketing content, and track performance toward driving demand and awareness through reseller partners

  • Identifying the most effective marketing messages (i.e. one-to few vs. one-to-one), channels, and calls to action to leverage for Japan tailored campaigns.

  • Finding ways to develop case study and customize active demand generation to enhance brand awareness at target accounts.

  • Report and track program performance as tied to quarterly and annual targets. Regularly measure, optimize and share marketing results with sales and marketing stakeholders.

  • Engage with our partnerships team to manage ad-hoc, co-marketing programs for priority partner accounts.

What we're looking for:

  • 8+ years of B2B product marketing or integrated marketing experience, with at least 3 years managing enterprise marketing programs at a tech or software company. Prior experience with ABM and/or marketing to technical audiences (e.g. IT, software engineers, engineers, scientists etc.) is a plus.

  • Demonstrated relationships with past sales and account development teams to create outreach plans and deliver campaign results.

  • A working knowledge of field, event, content, PR, Channel Marketing(MDF) and digital marketing tactics as well as developing email nurture campaigns and outbound email cadences. This should be accompanied with a high understanding of marketing metrics and ability to derive actionable conclusions and report out on results.

  • Experience with Marketo and Salesforce or other comparable tools is required.

Diversity, equity, inclusion and belonging are fundamental to our success. We strive to be a workplace where we:

  • Welcome ALL and ALL are welcome.

  • Show up with our whole selves or whichever parts of ourselves we’re comfortable sharing, and be ready to see the same in others.

  • Be ready to learn, unlearn, and learn again.

  • Respect others and their opinions. We practice empathy in the way we interact with each other and celebrate uniqueness as a team.

  • Seek to understand - ask more questions than one makes statements.

  • Provide safety from judgment and preserve a collaborative environment

About your team at Rescale and who you will work with:

  • Manager: Naomi Kim, APAC Marketing Director

  • Team: The role will collaborate closely with the rest of the regional and global growth marketing team and have close alignment with the General Manager, Japan

Rescale is an equal opportunities employer and welcomes applications from all qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age. As part of our standard hiring process for new employees, employment with Rescale will be contingent upon successful completion of a comprehensive background check.