The Role

In this role, you will be responsible for creating and executing marketing strategies that effectively promote Stocktwits to engage with and grow our target audience. You will play a critical role in driving brand awareness, customer acquisition, and retention through effective marketing campaigns and communications. You will be expected to work East Coast hours.

What You’ll Do

• Develop and implement comprehensive marketing strategies to increase brand visibility, drive user acquisition, and maximize retention.
• Plan and execute email marketing campaigns, including creating compelling content, segmenting target audiences, and optimizing email performance.
• Collaborate with cross-functional teams to develop and launch effective product marketing initiatives, ensuring clear messaging and positioning that highlights product features and benefits.
• Drive engagement and retention through lifecycle marketing strategies, including onboarding campaigns and customer reactivation efforts.
• Manage and analyze marketing performance metrics, utilizing data-driven insights to optimize campaigns and improve overall marketing effectiveness.
• Create high-quality, persuasive copy for marketing materials and campaigns.
• Stay up-to-date with industry trends, best practices, and emerging technologies in marketing, ensuring the implementation of innovative and effective marketing techniques.
• Be a strong consumer champion, creative marketer, and problem solver.
• Perform other duties as assigned.

What You’ll Need

• 5+ years of proven experience in marketing roles with an emphasis on product and lifecycle marketing.
• Demonstrated experience scaling a consumer product in the Fintech or Financial Services industry
• Creative mindset with a focus on innovation and a bias toward action.
• Demonstrated experience in crafting persuasive copy for various marketing channels and target audiences.
• Strong analytical skills and ability to interpret data to measure campaign performance and optimize marketing strategies.
• Strong organizational and project management skills with a demonstrated ability to balance numerous projects while meeting tight deadlines.
• Strong attention to detail.
• Effective interpersonal skills, particularly in building relationships and working collaboratively both internally and externally.
• Comfortable working in a fast-paced environment with changing priorities.
• Proficient in English with strong written and verbal communication skills (grammar & syntax) and an ability to convey complex ideas in a clear and concise manner.

Qualities We Look For

• Craftsmanship: Simply put, you give a shit about the work you do and have empathy for who you do it with and for.
• Always Learning: Your thirst for knowledge, new challenges and bettering yourself never ends personally and professionally.
• Impactful: You want to make an impact at scale and recognize that consistent, regular execution is how you get there. As we like to say, small wins equal big things!
• Hunger for Success: You bring a deep desire to succeed with a sense of controlled urgency.

Benefits and Perks!

• The salary range for this role in New York City is $125,000 - $175,000.
• Truly unlimited PTO and sick leave: Take that trip you’ve been planning!
• Remote-work flexibility: Work from the comfort of your home or our gorgeous NYC office.
• Fully paid for comprehensive health care (medical, dental, vision): We are, quite literally, fully invested in your health and wellbeing!
• Mental health benefits: Take advantage of a TalkSpace membership paid for by Stocktwits.
• 401k with company match up to 4%.
• Stock options: You’ll have a meaningful stake in our success.
• Generous WFH stipend: Set up your home office for maximum daily comfort!
• Annual company offsites at exciting locations!
• Additional memberships and perks.