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Director, Growth Marketing



Marketing & Communications, Sales & Business Development
Posted on Wednesday, March 27, 2024
Join a leading insurtech company that is unlocking the potential of digital insurance to help everyone protect what matters most! Are you up for the challenge?
Founded in 2015, Sure is the fastest growing insurtech behind the world's most sophisticated digital insurance programs. Sure unlocks the power of digital insurance to enable brands and carriers to distribute insurance products quickly, reaching and engaging customers wherever they are on their journey. Our solutions provide a hassle free way to buy insurance anywhere, enabling our partners to make digital insurance accessible to all.
🤝 Culture is everything. Join an incredible team of smart, passionate, collaborative and driven individuals. We empower our teams and promote autonomy and independence wherever we can.
🌐 We are remote first. We work from home and we love it!
🏆 Strive for greatness. We’ve been named the13th Fastest Growing Company by Deloitte Technology Fast 500, an Inc. 5000 Fastest Growing Company in North America, and a two-time Forbes Fintech 50 honoree, among other accolades and recognitions.
💰Funding. In October 2021, we raised $100M in our Series C with a $550M valuation.
We’re growing!
Sure is hiring its first-ever Director of Growth Marketing, responsible for all facets of Sure’s growth marketing and demand generation program to create qualified top of funnel leads for the sales team and drive greater awareness of Sure among our target audiences. We are looking for an experienced demand generation professional to drive the lead generation funnel and develop a strategic approach to paid marketing across a variety of channels. The primary goal is to generate qualified leads and drive new partner growth through data-driven marketing strategies and tactics.
This being a both a new role and a new function for Sure, this is an excellent opportunity for a highly-skilled and seasoned demand generation professional to come in and build the program from the ground up with the opportunity to expand the team. Reporting to Sure’s Head of Communications & Marketing, you will be responsible for owning the strategy, building the program, managing day-to-day execution of campaigns, analyzing and optimizing results, and reporting.
If you are a motivated, self-starter who is hungry for the opportunity to take the next step in your career by building a world-class growth marketing function from scratch for an exciting high-growth technology company, please read on.

What you'll be doing:

  • Own the end-to-end demand generations strategy, channel execution, technology stack, and performance reporting.
  • Develop compelling copy for paid demand generation campaigns and partner with design on eye-popping creative to support them.
  • Partner closely with the content team to execute targeted content campaigns towards desired audiences.
  • Run demand generation campaigns across paid search, display, paid social, and email to increase lead generation and build brand awareness.
  • Optimize campaign performance by performing tests, analyzing data, and resolving inefficiencies in order to increase ROI.
  • Oversee website analytics to determine if campaigns are meeting their marks and manage SEO in partnership with content.
  • Oversee website analytics to determine if campaigns are meeting their marks.
  • Develop and own the demand generation budget.
  • Responsible for day-to-day vendor partnerships, relationships, and contract management.
  • Build and maintain performance and pipeline reports for all channels.
  • Develop benchmarks that measure channel and campaign performance.

What we're looking for:

  • Bachelor’s degree and a minimum of 8 years of experience managing all facets of a top-flight demand generation program and executing demand generation campaigns across a myriad of channels.
  • Prior experience building and managing growth marketing budgets is a must.
  • Thorough technical knowledge of marketing operation systems, digital ad platforms, website analytics, email marketing platforms, etc.
  • Expert in SEO with demonstrated experience managing SEO for a corporate website.
  • Someone who has a big picture mentality and understands how digital marketing fits into the broader communications and marketing vision and functions of the company.
  • A great collaborator who can work cross-functionally with other functions both within the communications and marketing org as well with other orgs within the company.
  • Past experience working at a technology startup a must.
  • Scrappy, build something from nothing mentality.
  • Team player who is ready to chip in and collaborate with all groups within the communications and marketing org at Sure.
  • Experience in the insurtech and/or fintech space is nice to have, but not required.

What we do for you:

  • Unlimited PTO… no really, we want you to take it!
  • Mental Health Breaks - company provided meditation app and a weekly wellness hour
  • WFH stipend to help you work your best while being remote
  • Countless Medical, Dental and Vision plans … we are an insurtech company after all!
  • Equity and 401K
  • Generous parental leave
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
For more information, visit https://www.sureapp.com/. Follow @SureHQ on Twitter, Facebook and Instagram.
Employment at Sure is contingent upon a satisfactory verification of a general and criminal background check and education and employment verification. Upon an offer of employment, all prospective employees may be required to complete an employment application. Any background verifications will be obtained with written consent from the individual.